6 online communities for your startup

According to TechJury, in March 2019, over 4.4 million blog posts were published every day. Blogging is becoming more and more popular, and newsletters are making a huge comeback. As a person who was new to blogging and content creation the world of SEO, traffic and promotions was something like a dark forest for me.

The competition is high and there probably hundreds of blogs that may have the same content as yours. Same goes for startups, look at email marketing tools, task managers, habit trackers I bet each day one new product comes up in each of these niches. Sooner or later each of these products finds its perfect product-market fit or ends up shutting down. Blogging is a dialogue, so finding the communicators and people who'd like to participate is a crucial part of the journey.

Okay, so how does one finds the people who want to stay around (use their product, read the content, buy the course, etc)? Sharing everything on social media is a great way to start, however, there are a lot of places out there that can potentially give a lot of traffic and bring beneficial connections/community.


As you may know, I'm all about productivity, so here are the criteria that I'm going to use to evaluate the platforms:

🔐easy access - how easy it is to register,

🙌community openness - how open is the community in answering the questions, getting in touch, helping, giving feedback, etc.

🕙time commitment - how much time it takes to become a member of the community.

Let's jump right in!

Indiehackers

Indiehackers is on the top of my list for a reason. Have a product-related question? What to get feedback on your landing page? Want to see how other makers are doing? Want to share experiences? This is the place for you! I literally can't imagine a better platform to register either you are a seasoned entrepreneur or first-time founder. It's a perfect page to register your product, openly share the metrics (if you are into that), add your milestones and celebrate progress. Also, it's a perfect place to validate your idea, just create a discussion in any of their groups and you'll get some feedback and find peers who work on the same idea/project.

🔐easy access - just register and you're ready to go.

🙌community openness - very open.

🕙time commitment - it's doesn't take much time to integrate with the community, you can be both causal guest and big fan, and you'll still get the answers and information you need.


Producthunt

Producthunt is one of the places where you must register your startup in 2019 (or should I say in 2020? Time flys fast). It's the best platform to launch your product from the right foot, get immediate exposure to potential customers, and sometimes investors too. The discussions section is the best place to start if you want to validate your idea, however, because of oversaturation you may not get the answers immediately (or ever). The thing I love about product hunt is their section where you add your to-do list and join the online community of makers. You'll get cheerings and sometimes even help on your tasks and it really feels satisfying to check that box. Also, making a commitment exposed to so many people really motivates! I've had my little story with Producthunt this year, and you can read here how not to launch a product on producthunt.

🔐easy access - just register and you're ready to go.

🙌community openness - very open, however very saturated.

🕙time commitment - in my opinion, spending too much time on the platform makes sense only if you're doing market research. It's better to commit the time to prepare for the launch.


Hackernews

Ah, the mistery of Hackernews always fascinates me. You're basically sending your content out to the universe and wait for it to blow up. There are a lot of questions that I have about hackernews. How does one get on the first page? Does having a lot of karma help? How to promote your content/product to get the highest exposure? I don't have answers to any of that. However, from the 4 months that I'm doing content creation, this platform brought me a lot of new users. Did they sign up for the newsletter? Some, yes. Did they returned again? Some, yes. In my opinion, leveraging hackernews is a great way to get some exposure, but you're never quite sure how much exactly. Is it worth the time posting your content there? Absolutely yes! Should you have high expectations? I don't think so.

🔐easy access - just register and you're ready to go.

🙌community openness - can't really evaluate.

🕙time commitment - 0-time commitment, post and forget about it.


Inboxstash (acquired by Indiemailer)

Do you have a newsletter? You're not registered here? Why not?! It's the best place so far I found for people who make blogs. Posting on indiehackers and producthunt gives you a big chance to be discovered, but at the end of the day, they are not specialized in blogs. Inboxstash is the place where you can register once and be found on a regular bases. I personally got the vast majority of my signups from their community. There's nothing else to say, a must sign-up place for any blog.

🔐easy access - just register and you're ready to go.

🙌community openness - can't really evaluate.

🕙time commitment - 0-time commitment, post and forget about it (in a good way).

Women Make

This place I discovered pretty recently, but I'm already addicted to their posts and sense of community. I love seeing initiatives that encourage women to work together, promote their work and get together as a community rather than creating unhealthy competition. Women Make is great place to see what other women are up to. The mechanics of their website is really similar to hackernews, you're just posting links or starting discussions. Really great place to start the discovery of products and blogs created by peer woman makers!

🔐easy access - just register and you're ready to go, and a very cute telegram bot.

🙌community openness - can't really evaluate.

🕙time commitment - low time commitment, you just can scroll around and be up to date with everything.

ProductTribes (slack channel)

One of the few slack communities I'm glad I found, and not only for blogging purposes. ProductTribes is a place where you can find literally everything you want about products, researches, user acquisition and many other things that relate to tech industry, a place where I found 2 amazing connections for my product, got a lot of attention for my blog and had a chance to participate in one of the best AMA sessions. Introduce yourself and explore the zillions of channels that are specialized in getting all-things-products done. One of their signature community activities is their AMA sessions that are extremely on point with the people who actually have experience. Can't stress enough how big this community is and you can be easily sucked in the discussions in different channels so the key to master this is to pick 2-3 channels that you're interested in just to save your time!

🔐easy access - medium access lever, they pick and choose from the applications, and mainly are going for people who have product development experience.

🙌community openness - very vibrant!

🕙time commitment - depends on what you need, this community is huge and can be really overwhelming.

That's all hope this shines some light on the places you can look into to promote your product and find interesting connections!

Disclaimer: these traffic sources and communities are relevant mostly for tech companies.

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